Table of contents(15)+
- 01The 30-second test
- 02Where is Hisense from?
- 03Where are Hisense TVs actually made?
- 04Does Hisense own other TV brands?
- 05How to find where your Hisense TV was made
- 06Step 1: Read the country-of-origin label
- 07Step 2: Decode your model and serial number
- 08Step 3: Check the retail box and manual
- 09Frequently Asked Questions
- 10Are Hisense TVs made in China?
- 11Where are Hisense TVs made for the US?
- 12Is Hisense a Chinese company?
- 13Is Hisense the same as Toshiba?
- 14Where is Hisense headquartered?
- 15Related guides
Hisense TVs come from Hisense Group, a Chinese electronics company headquartered in Qingdao, China. Most Hisense TVs are made in China, but sets sold in the Americas are often assembled at Hisense's Rosarito, Mexico plant, while other regional factories serve Europe and Africa. The company also owns Toshiba's TV brand.
I've set up dozens of Hisense sets — VIDAA U6 and U8 models, an A6 Google TV, and a couple of R6 Roku TVs. Not one of them printed a country in the on-screen menu. The only honest sources are the sticker on the back and the retail box. So this guide covers both: where Hisense comes from, and how to check your own unit.
The 30-second test
Want the fast answer for your specific TV? Flip it around and read the rating label near the power cord. It lists the country of origin in small print — usually "Made in China" or "Assembled in Mexico." No label left? The original box prints the same line.
No matter where your Hisense was built, your phone can run it. HiRemote is a free iPhone remote that pairs with any Hisense TV over Wi-Fi in about 30 seconds — VIDAA, Roku, Google TV, or Fire TV Edition. Handy when the original remote is the thing that went missing.
Where is Hisense from?
Hisense is from China. The company started in 1969 in Qingdao, a port city in Shandong province, and it still runs its global headquarters there. It began as a radio factory and grew into one of the world's largest TV makers. You can read the company's own history on Hisense's global site.
Hisense Group is majority state-owned. The Qingdao city government holds the controlling stake, while the TV and appliance businesses trade partly through public shares. So when people ask if Hisense is "a Chinese brand," the answer is a clear yes.
Where are Hisense TVs actually made?
Hisense builds TVs in more than one country. China is the main hub, but the company runs regional plants to cut shipping costs and import duties. Where your set was made depends on the market you bought it in.
Hisense doesn't publish a full factory-by-factory list, and the mix changes year to year. Here's the pattern most owners see on their labels:
| Market | Where it's usually made or assembled |
|---|---|
| China & most of Asia | Hisense plants in China |
| US, Canada, Mexico, Latin America | Rosarito, Mexico plant (some still shipped from China) |
| Africa | Hisense factory near Cape Town, South Africa |
| Europe | Mix of Chinese-built sets and regional assembly |
My honest take: the "Made in Mexico" or "Made in China" line doesn't change the TV inside much. Hisense uses the same VIDAA, Roku, and Google TV platforms worldwide. The parts and software are the same — only the final assembly site moves.
Your model number is the fastest clue to the region a set was built for. To decode it, our Hisense TV model number guide breaks down every series and suffix.
Does Hisense own other TV brands?
Yes. Hisense bought Toshiba's TV business in 2018, so Toshiba-branded TVs are now designed and built by Hisense. It also owns Gorenje, a European home-appliance maker. That's why a Toshiba TV and a Hisense TV can feel similar to use.
This matters if you're comparing sets. A Toshiba Fire TV and a Hisense Fire TV often share parts and menus. The VIDAA vs Roku vs Google TV guide explains which system each Hisense line runs.
How to find where your Hisense TV was made
The menu won't tell you, so you check the hardware and paperwork instead. Here are the three reliable ways, fastest first.
Step 1: Read the country-of-origin label
Turn the TV around and find the silver or white rating label. It sits near the power input or the wall-mount holes. Look for a line that reads "Country of Origin," "Made in," or "Assembled in." That's the manufacturing source Hisense declares to customs.
When it won't help: labels fade or peel on older sets. If yours is unreadable, move to Step 2.
Step 2: Decode your model and serial number
Find your model number on the same label, or in Settings → System → About on VIDAA, or Settings → Device Preferences → About on Google TV. The model and serial number encode the year and target region. Match them against our model number guide to see which market your set was built for.
When it won't help: the model number shows the region, not the exact factory. For that, you still need the label or box.
Step 3: Check the retail box and manual
Still have the box? The country of origin is printed on the barcode panel and inside the warranty leaflet. Retailers keep this on file too — your order confirmation or the store's product page often lists it. This is the easiest route if the TV is wall-mounted and hard to flip.
Whichever region your Hisense shipped from, the remote setup is the same. If yours is a Hisense Roku TV, you can even control it straight from a browser — no app needed — with our online Roku remote. For VIDAA, Google TV, and Fire TV models, HiRemote turns your iPhone into the remote for free.
Frequently Asked Questions
Are Hisense TVs made in China?
Yes, most Hisense TVs are made in China, where the company is based. Hisense also runs factories outside China — including Mexico for the Americas and South Africa for that region — so your specific set may be assembled elsewhere. Check the label on the back for its exact country of origin.
Where are Hisense TVs made for the US?
Many Hisense TVs sold in the US are assembled at the company's plant in Rosarito, Mexico, to serve the North American market faster. Others still ship from China. The "Made in" line on your TV's back label and retail box tells you which one you have.
Is Hisense a Chinese company?
Yes, Hisense is a Chinese company, founded in 1969 and headquartered in Qingdao, China. Hisense Group is majority owned by the Qingdao city government, which makes it partly state-owned. Its TV and appliance divisions also sell shares publicly on Chinese stock exchanges.
Is Hisense the same as Toshiba?
No, but Hisense now owns the Toshiba TV brand. Hisense bought Toshiba's TV business in 2018, so Toshiba-branded TVs are built by Hisense today. They often share parts, software, and menus, though the two brands still sell under separate names.
Where is Hisense headquartered?
Hisense is headquartered in Qingdao, a coastal city in Shandong province, China. The company has operated from there since it began in 1969. It also runs regional offices and factories worldwide, including in Mexico, South Africa, and Europe.
